The Ethical Aesthetics of Interviewing

Ben Nelson

December 16, 1996

 

During a Wharton Undergraduate’s four years, no time is more stressful than Senior year. For those who are not planning to pursue further study, it is time to become engrossed in the all encompassing job search. The job search process is peculiar in that it is a fundamentally irrational process in which both the employer and the potential employee gladly partake. The most peculiar part of the process — and indeed the majority of it — lies in the interview. Though usually itself an ugly creature, the interview can be handled in an aesthetically pleasing approach that is also of the highest ethical standards.

Before we delve into a deeper analysis of the interview itself, it will behoove us to understand the process surrounding it that makes the interview possible. Recruiting occurs on two fronts. The first is through the On-Campus Recruiting Service (herein OCRS), the body that coordinates those firms that wish to reach the majority of Penn undergraduates. In short, there is a four part tier to the OCRS process. The first is attending presentations, the second is dropping resumes, the third is interviewing, and the fourth is the offer and the negotiations that go along with it. The alternative to OCRS is to pursue one’s own job search process. Though the final two steps are predominantly the same for both alternatives the first two differ quite a bit. In one’s own job search, the first step is to research the company; the second is to establish contact and attempt to establish the interview. Table 1. is a comparison of the processes.

 

Table 1.

The Process

 

OCRS

Individual

Presentations

Research

Drop

Establish Contact/

Schedule Interview

Interview

Negotiate and accept offer

 

Since researching and contacting employers for an interview is a rather self-explanatory and a non-traumatic experience, we will begin our narrative with on-campus presentations — the first step in the OCRS process.

Well over one hundred firms visit campus every year to perform recruiting presentations explaining how different and wonderful their particular firm is in comparison to all other firms. The presentations set the tone for the ensuing recruiting frenzy. By and large, presentations establish a student’s first contact with a firm. The presentations present an interesting dynamic between the recruiter and the student. The recruiters must present to the student an attractive package so he will want to apply for a job with the firm. Since most of the firms that come to recruit at campus are service firms, their only major selling point is what comes to be known as the people. The thing that sets our firm apart from the rest, they say, is the people. The people is the thing that everyone claims to have the best of, while at the same time agreeing that all of that firm’s competitors also have excellent people — just different in an unappealing way. This creates an aura of confusion and distrust that the student cannot afford to be apparent to the recruiter lest they deem him uninterested. The students want to leave some type of favorable impression on the recruiters while having only a very limited time to do so. This combination of factors leads to a state known as schmoozing — creating small talk with people while being flattering and self-promoting simultaneously.

After the bait has been set, students drop their resumes — single sheets of paper that are supposed to list all credentials, work experience, and hobbies that the student has — into slots with company names above them on a weekly basis. From these resumes a company will decide which students will be selected to begin the interviewing process.

Though the interview may take on several different shapes and sizes, the dynamics are almost always the same. Two sides struggling against one another (yet in an amicable way), moving from one stage to another with hidden agendas and unknown tactics — almost identical to chess except that there is one much larger complication: there is no defined act that can be identified as the end goal for the interview itself. The two opponents are clearly the interviewer, R, and the interviewee, E. The material parameter is time, T while the positional parameter is favorability, F which, if high enough, will lead to the Offer, O — either for advancement to the next stage or for employment with the firm. We will refer to the overall success rate of the interviewee as the measure F/T — that is to say the amount of favorability gained per minute. A firm will interview around 7-20 times the number of people it wants to hire and therefore the struggle by E to maximize F/T is intense. To maximize F/T varies tremendously over what type of interview E is presented with. There are three main types of interviews: The Case Interview, IC; the Question and Answer Interview, IQ; and the Mixed Interview, IM.

All three begin and end with the same question/statement but have different contents within as shown in Table 2.

Table 2.

The Interviews

 

IC

IM

IQ

Let me tell you something about myself

CASE QUESTION:

 

Open Ended

 

Interactive

 

 

Q & A SESSION

 

 

Q & A SESSION:

 

Why are you wonderful?

 

 

Formal

 

Wild Card

 

 

CASE QUESTION


History/
Experience

 

Random Facts

Do you have any questions for me?

 

  At the same time two other variables have an important effect on the outcomes of the interview — Honesty, H, and Self-Promotion, P. The relationship between H and P is far from linear and many times they find themselves in direct conflict. However, the aesthetic value of R’s presentation is directly correlated with Honesty but on an exponential scale as shown in Figure 1.

First, we must explore what kind of scenarios one may face during the interviewing process. Interviews usually occur in two to three rounds, of which the last round takes place on the site of the firm. Each interview will have a T value ranging from 20-60 with the first and intermediate rounds consisting of one interview and the final round consisting of up to a dozen interviews. There doesn’t seem to be a set pattern of IC, IQ, or IM and interview round. Therefore one may encounter any of the three at any stage of the interviewing process. The nature of each interview is so different that E often finds it necessary to change personality between them. This is a direct result of the fact that R is asking questions the answers to which he is not necessarily interested in. Within the allotted T for each Ix, R must decide whether or not E should advance to the next level and therefore the answers to the questions posed are simply not enough information for R to make an informed judgment. Rather, R has an underlying agenda the existence, but not the substance, of which is apparent to E. The situation, therefore, unfolds due to a mix of the type of interview and the personality of R. It is best, however, to explain the details of the particular IX at this point to show the positional variables that affect F/T.

The Case interview, IC, seems to be the most straight forward. Though IC has certain variations the underlying theme is almost always the same: a client company is facing some type of problem and E must mitigate that problem. The one exception is the wild card case which asks E to make an educated guess about something he knows nothing about. Firms will identify the following eight underlying points that IC should demonstrate:

 

"Is the candidate relaxed and confident?

"Is the candidate engaging? Is the candidate a good listener?

"Is the candidate asking insightful, clarifying questions?

"Is the candidate good at organizing the information provided and developing a framework for analyzing the information? Is the candidate stating assumptions clearly?

"Is the candidate comfortable discussing the multifunctional aspects of the case?

"Is the candidate approaching the problem from a CEO’s perspective?

"Is the candidate examining the organizational and cultural issues as well as the functional and strategic?

"Is the candidate thinking creatively?

"Is the candidate demonstrating analytical horsepower?"

(AT Kearney)


The underlying question that R will be looking to answer is whether or not E will fit with the company. In order to ascertain how well a candidate stacks up, R must be thoroughly impressed with the qualifications and answers presented. Many times the questions asked by R place E in a position that makes it appear to be attractive to interview in an unethical non-aesthetic way. The following will list several typical case questions and their aesthetic and non-aesthetic responses. We will assume that the company is a management consulting firm (MCX) interviewing for a typical analyst position. See Table 3.

 

Table 3.

The IC Interview

 

Non-aesthetic

Aesthetic

 

Let’s say that you want to put up a musical in Philadelphia.

What are the factors that are key to make it profitable?

Well, profitability is dependent on revenues and costs. Because our costs will for the most part be fixed we have to make sure that our revenues are high. That means we need to ensure that our audience is full.

Though it is important to ensure that revenues are high, Philadelphia is an entertainment starved market. It is also a high labor rate market. Therefore to maximize profits in Philadelphia it is imperative that labor costs are contained since people will come to see a good show any way for a market ticket price.

 

Let’s say that you own a local McDonald’s that is having some profitability problems.

What would you do?

I would first examine whether or not the result of my lower profits is on a cost side or on a revenue side and then I would address those issues as warranted.

Since my prices and my operations are set by headquarters, and since it is doubtful I could afford to do much advertising on my own, I would make sure that everything under my control — such as friendly workers, cleanliness, and decor — would be working at peak.

 

Let us say that one of your clients has developed a new operating system that is more powerful than Microsoft’s. How would you help him get started?

I would make sure to go over necessary elements of the current market, have him understand his competition, explain who the customers are for the product and where he could reach them, go over barriers to entry, and perform a financial analysis.

I would tell him to forget about even trying to start his own business. There are several operating systems currently available that are more powerful than Microsoft’s which are given out for free and still don’t sell. I would have him try to sell his idea to a Sun, Silicon Graphics, Apple or even to Microsoft. Companies that have proprietary systems.

 Your client is a mid-sized hazardous waste shipper. He would like to expand his market share. If what you have in front of you include the size of the market, competitor information, your client’s capabilities, and the economics of the industry, what is the answer to his problem?

Well, the only part that we don’t know is what are his customer’s needs. I can see that he has unused capacity and that the market is well segmented so he merely needs to understand what the customer wants and give it to him.

It is impossible for me to tell you what he should do. There are far too many factors for me to provide you with an answer. He may want to look into why it is that he is under capacity and what it is about the marketing, operations, and scale of his competitors that makes their share larger than his.

 

How many people fly in and out of Chicago O’Hare Airport every year?

Well, Let’s say that the average plane has 100 passengers and that Chicago is a large airport and will have 500 plains fly in and out of it every day for 350 days a year. That would mean that 17,500,000 people use O’Hare every year.

Though we could estimate what an average plane holds and how many planes Chicago sees every year I will most definitely be quite off the ballpark. However, I could easily find the answer on-line.

 

The answers on the right hand side appear to be aesthetic, while the nature of their non-aesthetic counterparts derives from the fact that the answers are not unique. All beauty is lost in their delivery, because it is the same answer that R comes to expect and wants to hear. Thus the differentiation between one candidate and another lies in minutia — in the ability to go over more items than the other Es and therefore to claim one’s prize. The aesthetic approach is to take the same approach that the manager would — not analytic as much as holistic. It is important to demonstrate analytical skills, but it is far more important to show that there is a deeper understanding of the issue — an understanding that one could not have prepared for outside of the preparation that his life has given him. IC will only consist of one of the questions above and will have much greater detail in both the question and the answer but the essence of the response was what I wanted to demonstrate.

IQ is a completely different beast. Some representative questions are listed in Table 4.

Unlike IC that asks only one of the cases, IQ will ask all of the above and more (IM, of course, is the combination of the two). Therefore one can choose to answer in either of the two forms (or, of course, an infinite number of other ways) for each question. However, here the problem lies with mixing and matching and the ramifications of such a strategy. Let us recall the relation that we discussed briefly between honesty, self promotion, and aesthetic value reproduced in the Figure 1.

 

Table 4.

The IQ Interview

 

Non-aesthetic

Aesthetic

 

Why is management consulting the field for you?

Management consulting provides me with an opportunity to learn about a broad array of industries while practicing my analytical skills. I can’t think of another job that will provide with a similar opportunity

As a matter of fact management consulting is not necessarily the field for me. It just so happens that an abundance of management consulting firms come to campus while fewer companies from industry do. Management consulting provides me the opportunity to try to do work and make suggestions that I will not be accountable for in the long run. Though I would probably get a better understanding of business in industry I would be responsible for what I recommend and that frightens me.

 

Why will you choose MCX over other firms?

I would choose MCX for a number of reasons. First and foremost I think your track record says it all. Your astounding growth means that you must be doing something right. Furthermore, the people I have met at MCX are truly some of the nicest and brightest people I have ever interacted with. Lastly, it seems that at MCX you not only hand off a report but you make sure that your recommendations are implemented.

I won’t necessarily. I am interviewing with MCX because I think that it is a good firm to work for, but so are the other firms I am interviewing with. Everything I have seen so far has been positive and I assume that once I receive an offer I will learn more about the firm. The fact of the matter is that I am still rather ignorant as to what the compensation and benefits are as well as my future day to day responsibilities. I will let you know when I am given an offer.

 

Why are you particularly suited for this job?

I am a team player. I take leadership positions and build consensus among people of different backgrounds and opinions. I have had wonderful work experience and I am enthusiastic to learn more from colleagues such as you.

I am very smart and very aggressive. However, it is clear that people who are not too smart or aggressive do quite well in your firm. You do employ several hundred consultants and will and have hired people who are far less and more qualified than I am. I am confident that I can do a very good job in comparison to other people that currently or that will work in your firm.

 

What is your biggest strength and biggest weakness?

Funny that you should ask that because many times the two are one and the same. I think that my biggest strength and my biggest weakness is the fact that I am so aggressive [can be substituted with focused/driven/task-oriented/gregarious/

friendly/helpful to others/leader).

My biggest strength is the fact that I am quite intelligent. My biggest weakness is Swiss hazelnut chocolate. My biggest weakness of any import is that I am completely intolerant of stupid people who insist on having their opinion taken into account.

 

How would three of your friends describe you?

Well I think that they would point to the fact that I am very often too engrossed in my work to spend enough quality time with them.

They would all agree that I am crazy but all would contend that I am crazy in a different way.

 

What is your greatest accomplishment?

I think my greatest accomplishment occurred when I did something extra-special during my summer job/had an astounding accomplishment as a campus student leader/ put together some wonderful project for class.

I would take issue with your question. I have had many contributions throughout my years in school in classes, activities, and on the job. However, I was rarely alone in my achievements and therefore think that I don’t have any significant accomplishments per say.

 

What was your favorite class at Penn?

Mergers & Acquisitions

Maimonides, Spinoza, and Mendelssohn

 

Do you have any questions for me?

Where do you see yourself in ten years?

What is the worst thing about MCX?

 

If E is a habitual liar, there is no aesthetic value nor is there any self-promoting good in the presentation. However, if E blends an appropriate amount of lies within the interview, he seems to be doing quite well. He is covering up his faults and accentuating the positive aspects while giving R exactly what he wants to hear. However, there is a ceiling to the amount of favorability that one can create with this strategy because the pre-created answers are available to all. If executed perfectly, there is no point of differentiation between the different candidates. If one were to lie a little less that would do a disservice — most of the answers would be truthful but then certain ones will be pre-fabricated. The individual doesn’t cover up all of his flaws yet gives some answers that are standard and thus appears worse off than the E that lies more frequently. However, the E that will not lie at all — that is to say the one that would answer all questions aesthetically — will emerge as the one who has the greatest F and F/T. His point of differentiation is genuine and R can see aspects to this particular E that others — even though they may have such qualities — will either not show them or they won’t be as believable. R will have much greater certainty about honest E’s capabilities than smooth E’s.

 

Figure 1.

Key Parameters

 

 

This model makes one very big assumption that is essential to outline at this juncture: we are assuming that R is intelligent. It is of very high likelihood that R may not be able to appreciate the beauty of an honest interview. A good indicator of a firm that is looking for a more aesthetic experience is the firm whose T is the highest. T is usually broken down into four possibilities: T20, T30, T45, and T60. It is quite difficult to get to understand a person in any way during a rushed 20 to 30 minutes. T45 and T60 are clearly superior options in attempting to ascertain the best candidates. R has one more responsibility, however: to ask appropriate questions. Though the questions listed above are very common, they are not quite as ethical or aesthetic as possible. These questions invite a candidate to not be fully honest and do a disservice to the firm that takes its time out to interview. Like a true chess master or acclaimed attorney, R must construct questions the answer to which have no meaning, but the process by which E gets to the answers, along with the combination of all of the answers, provides an honest and aesthetic picture of the candidate.

Sleep 

Back to Business

Back to Title Page